On-Page Basics

Every page has a unique meta title and description

Every page on your site has a “title tag” and “meta description,” the text that shows up as the blue link and preview line in Google search results. These should be unique for each page and should say what the page is about.

  • Mention the specific service and city in each page’s title (for example, “Water Heater Repair in Springfield”)
  • Write a short, honest description of what’s on the page
  • Avoid using the exact same title and description across multiple pages, Google and visitors both need to tell your pages apart
  • Your web developer or SavClicks can usually update these in a few clicks through your site’s backend