Your NAP matches exactly across every page

NAP stands for Name, Address, and Phone number, the basic identity info for your business. It needs to be identical everywhere it appears on your site.

• Use the exact same business name, address format, and phone number on every page (footer, contact page, homepage)
• Even small differences (like “St.” vs “Street”) can create confusion for search engines
• Double check this matches your Google Business Profile too
• Consistency here is one of the quiet signals that helps you rank locally