Citations & Consistency
Business listed on major directories
A citation is any online listing of your business name, address, and phone number, think Yelp, Angi, BBB, or Nextdoor. The more accurate citations you have, the more Google trusts that your business is real and legitimate.
- Claim and fill out your profile on the major directories relevant to home service businesses
- Add photos and a description on each
- Prioritize the big, well-known directories first, then expand from there
- This is a slow-build task, get the big ones claimed now and keep the list for later
TIP Don’t skip Bing Places. Most home service owners write Bing off because barely anyone they know searches on it. That’s not why it matters. ChatGPT leans on Bing’s index for a good chunk of its web results, so if you’re not in Bing, you’re invisible to a tool your customers are already asking for recommendations. It takes about 10 minutes to claim, and after Google itself it’s the highest-leverage listing on this page.
List of major directories to include your business on
Universal / Both USA & Canada
- Google Business Profile
- Bing Places for Business (best for AI)
- Apple Business Connect
- Facebook Business Page
- Instagram Business Profile
- LinkedIn Company Page
- Yelp
- Better Business Bureau (BBB)
- Angi
- HomeAdvisor
- Houzz
- Thumbtack
- Nextdoor Business
- Foursquare
- Yellow Pages
- Manta
- Hotfrog
- Brownbook
- Cylex
- Tupalo
- iBegin
- ShowMeLocal
- EZLocal
- Chamber of Commerce (local + chamberofcommerce.com)
- Alignable
- Trustpilot
- Porch
- Bark
- Yellowbook
- MapQuest
- Waze
- Here.com
- TomTom
- Data Axle (InfoGroup)
- Neustar Localeze
- Foursquare Places (data aggregator)