Behind-the-Scenes Setup
Google Analytics installed and tracking
Google Analytics is a free tool that shows you how many people visit your site, where they come from, and what they do once they’re there. There’s a ton of valuable stats in there.
This is boring but VERY important
- Have your web team or SavClicks install the tracking code on your site
- Confirm it’s ACTUALLY working
- You don’t need to become an expert in it, just know it’s running so the data is there when you need it
- This is a one-time setup task that pays off every time you want to know if your marketing is working
Make sure to select “get leads” as your main property objective when creating a new Google Analytics (GA) account.
I have placed a video directly from Google here because I couldn’t have done it better myself!
Step 1:
Google’s video on setting up Google Analytics (Step 1)
Step 2: this is how to actually implement it into your website. If any of this is too complicated or too technical, just feel free to click below and reach out to us. We’ll be happy to help you!