Google Business Profile (GBP) Optimization Guide

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Get the Basics Right

Mark done: Claim and verify your Google Business ProfileClaim and verify your Google Business Profile
Mark done: Business name matches your real-world name exactlyBusiness name matches your real-world name exactly
Mark done: Address is accurate and set upAddress is accurate and set up
Mark done: Phone number is a local, working numberPhone number is a local, working number
Mark done: Website link points to your live siteWebsite link points to your live site
Mark done: Hours are accurate, including holiday hoursHours are accurate, including holiday hours

Mark done: Primary category matches what you do bestPrimary category matches what you do best
Mark done: Secondary categories added for every other serviceSecondary categories added for every other service
Mark done: Full list of services added with short descriptionsFull list of services added with short descriptions
Mark done: Service area set to match where you actually workService area set to match where you actually work
Mark done: Business Description & DetailsBusiness Description & Details

Mark done: At least 10 real photos of your work, team, and vehiclesAt least 10 real photos of your work, team, and vehicles
Mark done: Logo and cover photo uploadedLogo and cover photo uploaded

Mark done: A simple system to ask every happy customer for a reviewA simple system to ask every happy customer for a review
Mark done: Every review gets a response within 48 hoursEvery review gets a response within 48 hours
Mark done: Responses are personal, not copy-pastedResponses are personal, not copy-pasted

Mark done: Google Posts published at least once a weekGoogle Posts published at least once a week
Mark done: Messaging turned onMessaging turned on