Responses are personal, not copy-pasted

A copy-pasted response is easy to spot and it undercuts the trust reviews are supposed to build.

Mention the customer’s name or the specific job when you respond
Vary your wording, don’t reuse the exact same reply every time
Keep it warm and human, like you’re actually talking to them
A little effort here goes a long way with anyone reading your reviews later

*PRO TIP: while you respond to reviews, make sure to sprinkle in some relevant keywords about your industry, service, or business. This sends indirect signals to Google telling them what you do and will slightly increase your rankings, believe it or not!!*