Categories & Services

Business Description & Details

Your business description and details section is often the first real “pitch” a homeowner reads. Get these four things right and it does a lot of the selling for you before they even call.

Write your description in plain language

This is the paragraph that tells homeowners who you are before they even visit your site. Write it the way you’d explain your business to a neighbor, not the way you’d write a contract.

  • Skip industry verbiage, use language your audience understands
  • Keep sentences short and easy to scan
  • Focus on what you do, where you do it and who you help
  • Avoid keyword stuffing here too, write for a person, not a search engine

Mention your specialty, years in business, and service area

Your description should answer three questions fast: what do you specialize in, how long have you been doing it, and where do you work.

  • Name your specialty clearly (for example, “residential roof repair and replacement”)
  • Include how many years you’ve been in business, experience builds trust
  • Name the cities or region you serve
  • Keep the whole thing to a few sentences, this isn’t the place for your full history

Fill in your attributes

Attributes are the small trust badges Google lets you add to your profile, things like “Licensed,” “Insured,” “Veteran-owned,” or “Women-led.”

  • Go through the attributes list in your GBP dashboard and check every one that honestly applies to you
  • These build instant trust with homeowners comparing options
  • Only select what’s true, Google can remove attributes it can’t verify
  • Recheck this list occasionally, Google adds new attribute options over time

If customers can book you or request a quote online, make that link visible right on your profile so they don’t have to dig for it.

  • Add your booking tool link or a quote request form link in the appropriate GBP field
  • Test the link yourself to make sure it works and goes to the right place
  • If you don’t have an online booking system yet, this is a good sign it might be worth setting one up
  • Even a simple contact form beats no link at all