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Intro to the Playbook

What you’ll walk away with

A roadmap to getting found, ranked, and recommended online, whether it's a homeowner searching for a specific home service on Google or asking AI to find one for them.

How This Playbook Works

5 simple steps to get things rolling!

  1. 📍 Google Business Profile (GBP) Optimization - Really important component to ranking in local map packs.
  2. 🌐 Local SEO + Website Optimization (one time) - People often overlook their website, this is a mistake! We show you how to optimize your website so that it ranks AND converts visitors to jobs.
  3. 🔁 Local SEO (ongoing work) - the plan that keeps you ranking month after month.
  4. 🤖 AI Visibility Tips - show up when people ask ChatGPT, Google AI Overviews, or Perplexity for recommendations.
  5. 📊 Tracking Progress - know what’s working so you’re not guessing.

How to Use Each Checklist

Each page in this playbook is straightforward. Work top to bottom, tackle what applies to you, and don’t stress about doing it perfectly the first time. Progress beats perfection here. This is the exact playbook we use to rank all of our clients at the top and book their calendars out months in advance.