Every review gets a response within 48 hours

Responding to reviews shows homeowners (and Google) that you’re active and that you care about your customers’ experience.

Reply within 48 hours whenever possible
Thank customers for positive reviews and mention the specific job if you can
For negative reviews, stay calm, acknowledge the issue, and offer to make it right offline
Never ignore a bad review, silence looks worse than a thoughtful response

*PRO TIP: while you respond to reviews, make sure to sprinkle in some relevant keywords about your industry, service, or business. This sends indirect signals to Google telling them what you do and will slightly increase your rankings, believe it or not!!*