Primary category matches what you do best

Your primary category is the single biggest factor in what searches you show up for. Pick the one that most accurately describes your main trade, like “Plumber,” not a vague catch-all like “Contractor.”

• Go to your GBP dashboard and check “Business category”
• Choose the most specific, accurate option Google offers for your main service
• Avoid picking a broader category thinking it’ll get you more visibility, it usually does the opposite
• Revisit this if your main focus shifts over time (for example, if you move from general handyman work to specializing in HVAC)