Phone number is a local, working number

Use a real, local phone number, the one your team actually answers. A local area code builds trust with homeowners searching nearby, and a working number means no missed calls.

• Don’t use a call-tracking number with a different area code than your service area, they can look less trustworthy to searchers.
• Test the number yourself, call it and make sure it rings through to your team.
• Keep it the same everywhere online (website, directories, GBP), mismatched numbers confuse Google and customers alike. Keep it consistent, more about this later.

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