Business name matches your real-world name exactly

Your Google Business Profile name should be your actual business name, the same one on your truck, invoices, and license.

Keyword stuffing means jamming extra words into your name to try to rank higher, like “Mike’s Plumbing - Emergency Plumber Drain Cleaning Water Heater Repair.” Google can suspend your profile for this, avoid this mistake!!

Why it matters:

• Google actively removes listings that break this rule
• A stuffed name looks spammy to homeowners, and not very trustworthy
• The risk is not worth the reward

If your name is off right now, fix it in your GBP settings under “Business name.”