Name, address, and phone number match your GBP exactly

Every directory listing needs to say the exact same name, address, and phone number as your Google Business Profile. Mismatched info across the web confuses search engines and can hurt your local rankings.

• Go through each directory listing/citation and compare it directly to your GBP
• Fix any differences in formatting, abbreviations, or old phone numbers
• This is tedious but worth doing once thoroughly rather than repeatedly patching it

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So in the last video, I showed you exactly which citations and business listings to create a profile for and to list your businesses on.

This chapter is just a reminder to make sure that the name, address, and phone number match your Google Business profile to a T, perfectly, exactly, for the best possible results!