Headlines on each page clearly state the service and area

The big headline (H1) at the top of each page should tell visitors exactly what the page is about within a second of landing on it.

• State the service and the city or area right in the headline
• Skip vague headlines like “Welcome” or “Our Services”, say what you actually do
• This also helps Google match your page to the right local searches
• Pro tip: this is the most important piece of real estate on any page. It’s really important to explain what you do and where you do it. So if the page is about “Carpet Cleaning in Courtney”… That better be exactly what the H1 says.

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Perfect H1 Example: