Site Structure
Clear homepage that says what you do, where, and how to reach you
Your homepage has about 3 seconds to answer three questions for a first-time visitor: what do you do, where do you do it, and how do they get in touch.
- State your trade and location clearly near the top (what you do & where you do it)
- Make your phone number and a call-to-action button easy to spot immediately
- Avoid vague, clever taglines that don’t say what you actually do
- If a stranger can’t tell what your business does in 3 seconds, the homepage needs work
PERFECT Examples of what a home page should look like:
