BACKLINKS: A short list of trustworthy local sites, associations, or partners

A backlink is when another website links to yours, it’s like a vote of confidence in the eyes of search engines. Getting listed on respected local sites builds this kind of trust over time.

• Think about local chambers of commerce, trade associations, suppliers, local youth sports teams or community organizations you’re part of
• Make a short list of realistic ones to reach out to, you don’t need a huge list, just a starting point
• This sets up groundwork for the ongoing authority-building work covered in the next playbook