Ranking positions for your top service + city keywords

Keep track of where you rank on Google for your most important searches, like “[service] in [your city].” This tells you if your SEO work is actually moving the needle.

• Look for trends over time, not just single-month snapshots
• A slipping rank is worth investigating before it turns into fewer calls
• Keep track of keywords using a simple spreadsheet. It’s the easiest and most reliable way to get this done