Publish at least one new QUALITY piece of content

Fresh content signals to Google that your site is active, and it gives homeowners more reasons to find you. Fresh, high-quality content also gives you a great chance at ranking in Google and getting recommended on AI.

• I highly recommend creating a local landing page like we discussed in the previous chapter. (Service x city page)
• A short blog post, a story about a recent job, or an FAQ answering a common question all work too
• Aim for at least one new piece each month minimum
• Keep it useful and specific, real details beat generic filler
• Provide EEAT (local expertise) in all of the content that you write