Find ways to get mentioned online

AI tools don’t only read your website, they read what everyone else says about you. Getting mentioned on Reddit, forums, directories and local sites tells AI you’re a real business other people talk about, not just a website claiming to be one.

Claim the directories that actually matter in your trade (Yelp, Angi, BBB, Nextdoor, your local chamber of commerce) and use the exact same name, address and phone on every one
Be genuinely helpful in local subreddits and Facebook groups, answer questions as a real person, don’t drop your link in every thread
Sponsor a local team, event or charity, those pages almost always list your business name and link back to you
Ask your suppliers and manufacturers to add you to their “find a certified installer” or “local pro” pages, most have one and most will say yes
Pitch your local news site or community blog when you have something worth covering, like a free repair you did for a neighbor in need
Get on “best [your trade] in [your city]” roundup lists, plenty of them are just a form submission away
Skip anyone selling you cheap backlink packages, those links get discounted at best and can hurt you at worst

The goal isn’t a hundred mentions. It’s a handful of real ones from places people in your area actually visit.

Guides to being mentioned online: