Note what competitors show up instead, and what they're doing differently

If a competitor shows up in AI results and you don’t, that’s useful information.

• Look at what they have that you might not: more detailed reviews, a stronger FAQ page, more consistent listings, what are they writing on their websites?
• Use this as a checklist of what to improve, not something to stress over
• AI visibility is still new territory, small improvements now put you ahead of competitors who aren’t paying attention yet
• You need to obsess over improvement, because it doesn’t happen overnight

When you’re going through the test of checking what AI is recommending, just take note of who they’re recommending in your space, and then do some research on their website as to why they might be recommending them.

A cool pro tip is literally asking ChatGPT or whatever other AI why they recommended specifically those businesses and not yours. It’ll explain to you the gap you need to improve on in order to get recommended.