Calls or leads dropping month over month

A steady drop in calls or leads over multiple months is a signal something needs attention, don’t wait too long to investigate.

• Compare at least 2-3 months of data before reacting to a single dip, some fluctuation is normal
• If the trend is consistently downward, check your GBP, website, and reviews for anything that changed
• Catching this early is much easier than trying to recover after months of decline